The test kitchen is quiet, Green and Jefferson huddled in the corner, no doubt working through the Cool Ranch Burrito that HQ has made the group's second priority. It will never happen, Miller knows. He himself developed the Dorito taco shell, and that was difficult enough. A full wrap, a burrito wrap, no less, is as close to impossible as this particular area of food science gets.
The company's first priority, of course, is Chef Garcia, whose name stands bold in his Outlook: CHEF LORENA GARCIA. He knows it is no mistake that she has chosen to announce herself with capital letters. . .
"I can count on one hand the number of writers who do pop culture critique in fiction really well -- and Dave Housley is right up there with the best of them. These short pieces don't neatly parody the absurd commercials we see on TV -- that would be too easy, too pat. No, Housley uses these commercials instead as a springboard for his very funny, very sad explorations of our failures with our families, with our jobs, with our relationships -- with everything in our modern lives except our passive role as consumers, caught by the images fed to us by the advertising pros."
- Amber Sparks, author of May We Shed These Human Bodies
"Honestly, these stories probably shouldn't work. Isn't there some kind of writing maxim that you shouldn't dislike or make fun of your characters? And these stories do just that; they do nothing if not highlight the ridiculousness of the commercials of their inspiration-- programmers bro-ing down and crunching code, the group of cool kids that just want to cater their camping party with McDonald's, a cult devoted to bottles of ginger ale pulled from the ground like radishes. But this cult, these cool kids, each and every bro. . . Dave makes fun of them the way we all make fun of our best friends, while also somehow fleshing out each of these ridiculous scenarios with sadness, with pathos and longing, with love.
"What started as a kind of joke or even a self-dare -- "I have an idea, I'm not sure if it works or not, if it's clever or totally stupid, but what if. . ." -- turned into not only some of my favorite Dave Housley writing (and I'm a self-avowed fan to begin with) but some of my favorite stories of recent memory. Oddly, they've made me appreciate commercials more, and also, every time I see a new, especially ridiculous one, during a time-out or break between acts of Breaking Bad, my first thought is the wish that Dave is watching the commercial, too, ready to turn it into a new favorite story."- Aaron Burch, editor of Hobart and author of Backswing
At Heavy Feather, Nicholas Grider explores "a tremendous book that deftly weds psychological complexity behind a TV spot to the artificially sweet narrative of commercial fiction."